Permit Description: Proposed painted wall advertisement at 534 N. Stone Avenue, on the existing exterior wall adjacent to the Joe Pagac mural. Maximum proposed advertising area is approximately 9 feet high by 68 feet wide (612 square feet). The advertisement would promote an off-premises business and would be painted directly onto the existing building, with no separate sign structure. This application is being submitted for initial zoning review as directed by PDSD staff, in anticipation of a Master Sign Program (MSP) application requesting modifications to the allowable sign area and off-premises advertising standards.